Marketing never works on single media neither in traditional marketing nor in digital marketing. Hence digital marketing necessitates different platforms like search engines, websites, social media, email, mobile apps, etc. Integrated marketing means to integrate different marketing ideas to make compatible online campaigns. It includes Google SEO, Google Adwords, Content Marketing, Website Design, Social Media Marketing, etc. Integrated Marketing is essential to make a successful approach in Digital Marketing. You cannot find everything in one, if a person or digital media hence integrated approach is necessary. It is also essential because single media cannot fulfill all your expectations. For example for brand awareness social media is effective but for genuine leads, you need Google paid ads. Also, you can go for organic ranking, again you will need website designing, content marketing, affiliate marketing, etc.
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